A step-by-step guide to selling with predictable listing-side pricing

Step 1: Prepare your home for the market

Before listing, focus on presentation and readiness.

• Review a Comparative Market Analysis (CMA) to understand market value and pricing context
• Confirm your pricing strategy based on comparable sales and current competition
• Choose a listing plan that matches your goals and preferred service level
• Gather key documents (title, mortgage statement, HOA documents, and required disclosures)
• Complete minor repairs and cosmetic touch-ups that improve first impressions
• Declutter and deep clean so your home is photo-ready and showing-ready

Step 2: Finalize your listing agreement and disclosures

A complete and accurate disclosure package helps prevent delays and reduces risk.

• Review seller agency options and listing agreement terms
• Complete required seller disclosures (including the Seller Property Questionnaire/SPQ and other applicable disclosures)
• Confirm showing instructions, occupancy details, and any HOA or property restrictions

Step 3: Visual presentation and staging strategy

High-quality visuals help your listing compete online and create stronger first impressions.

Depending on your plan, marketing may include professional photography and additional media services. If staging guidance is recommended, it may include practical suggestions for layout, décor, and minor improvements. Full-service staging (if requested) is an additional cost and coordinated separately.

Important: Repairs, upgrades, and third-party staging services are the seller’s responsibility unless specifically included in the selected plan.

Media packages by plan

Premier Plan (high-impact marketing)

• 30 HDR photos
• HDR walkthrough video
• 10 HDR drone photos + drone video
• Twilight exterior photography
• Staging consultation

Plus Plan (enhanced visuals)

• 15 professional photos (basic)
• Basic walkthrough video
• 10 drone photos (basic)

Basic Plan (foundational listing launch)

• 15 professional photos (basic)

Step 4: Launch your MLS listing and marketing

4.1 Your MLS listing goes live

• Your home is entered into the MLS with key details, photos, and showing instructions

4.2 Online visibility and showing access

• MLS syndication to major home-search sites (where available)
• For-sale sign installed (included in applicable plans)
• Lockbox installed where appropriate and permitted

4.3 Enhanced marketing options (varies by plan)

Depending on your plan, marketing may include:

• Property flyers (print/digital)
• Open house coordination (Premier up to 4; Plus up to 2)

4.4 Monitor activity and adjust as needed

• Track showing activity and feedback
• Review market competition and changes
• Make data-informed pricing adjustments when appropriate

Step 5: Review and negotiate offers with broker support

When offers arrive, focus on both price and terms.

• Review offers with broker guidance (price, contingencies, timelines, concessions)
• Confirm buyer qualification (pre-approval and proof of funds, as applicable)
• Accept, counter, or reject based on the offer strength and your priorities
• Once accepted, buyer deposits earnest money with escrow within the timeline stated in the contract
• Finalize terms and confirm key dates so everyone stays aligned

Step 6: Escrow opened and transaction milestones

Once under contract, the escrow timeline typically includes:

Opening escrow and title review

• Escrow is opened and earnest money is processed
• Title policy is ordered and reviewed
• A transaction coordinator may be introduced (as applicable)

Inspections and due diligence

• Buyer completes inspections (property, termite, and others as needed)
• Reports are reviewed and repair requests (if any) are negotiated
• Contingencies are removed according to contract timelines

Appraisal and loan approval (if financed)

• Lender orders an appraisal
• Financing milestones are tracked through escrow
• Loan and financing contingencies are removed when satisfied

Final steps before closing

• Buyer signs final loan/escrow documents
• Buyer completes a final walkthrough

Questions about escrow timing or documents? Contact us.

Step 7: Closing and final handoff

Closing and funds transfer

• Escrow prepares final closing statements for review
• Funds are disbursed according to escrow instructions
• Title records with the county and escrow closes

Property handoff

• Deliver keys, garage openers, and required items to the buyer
• Confirm move-out timing and any agreed final conditions